Google AdWords campaign can be extremely effective when deployed properly. When it comes to hiring an ad agency for a Google AdWords campaign, it’s essential to do some research first before making the final choice. That said, we’re here to discuss the things that you should consider in order to ensure that you’ll only be hiring the right Google AdWords Advertising Agency in Singapore.
Read on to find out.
1. Ask About the Services They Can Offer
When it comes to finding the right Google AdWords Advertising Agency in Singapore, it’s best to find out what services the agency offer. Do they specialize in PPC? Likewise, try to find out if the agency also offers social media advertising, SEO, web design, print fulfillment, and many more. Most would say that this is a good thing. However, truth be told, it would be better to hire a company whose sole service, and specialty is Google AdWords Advertising. This would give you the assurance that they’ll do everything to ensure that your website is properly optimized.
2. Is It Really an Agency or a One-Man Band?
It’s important to look for an agency that has a lot of resources, experience, and if possible, connections. As a business owner, it’s crucial to pay great attention to your AdWords to ensure the success of the company– by reaching your target audience 24/7.
3. Have They Worked with Anyone Else in Your Market?
If not, don’t worry, this doesn’t mean that you can’t trust the company. However, it’s always ideal to opt for one that has experience in your niche.
4. How Will They Report the Results?
A reliable Google AdWords Agency would connect the AdWords and Analytics account together, and report the results based on the traffic data.
Though, aside from that, you should also know the type of reporting cycle they have, together with the format they’re going to deliver it with. As for the reports, it should be provided weekly, month, quarterly, and yearly.
5. What KPIs Are Being Used?
Bad agencies usually discuss about the number of clicks, impressions, and click through rates of the ads. On the other hand, good agencies focus on the volume of conversions, cost per actions, and profit.
6. The Account Management System Being Used
Some agencies don’t fully discuss the early stages of their Google AdWords, This is quite normal, however, you have to be certain that the agency you’re going to hire have a system and they are not managing your account unprofessionally.
7. Ask for the Certification
Check if the ad agency has the certifications necessary, such as being a part of the Google Partners program. Unfortunately, a lot of people are getting fooled thinking that this isn’t that essential at all. What they’re not aware of is that, by choosing a company that has a Google certification, this gives them the assurance that it’s legitimate, has passed the exams, and maintains a minimum monthly AdWords spend of $10,0000.
8. Trust Your Instincts
Lastly, trust your instincts and keep on talking to your chosen agency until you get the certainty that it’s capable of giving the kind of service you really need.
The right agency would be more than glad to answer all your questions, and explain everything.